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Resumes/CVs
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Resumes
 
The content of your resume, cover letter, and other pre-interview documents is really a series of choices. This guide will provide you with an employer's perspective so you can make informed choices.
 
Apply this new knowledge and you will avoid common errors, create maximum impact, and generate more responses than ever before. The choices you make as you write are crucial to generating responses.
 
Ensure your resume is computer printed on a readable font and always remember that your resume is a document that summarizes your education, work history and achievements; therefore it must be kept to no more than two pages in length. For your convenience we have included a list of sample letters and resumes.
 
Refer to the sample cover letters and resumes in this section, which will help you in choosing the most suitable format for your career.

resume

 
 
 
An error-free, clear, focused, and targeted resume and cover letter may yield no interview for many reasons.
 
Here are four:
  • Sudden changes (reorganizations, budget cuts, hiring freezes, or lays offs, for example) remove the need to fill an advertised opening.
  • Screening and recruitment process may take months from an ad to contacting applicants.
  • An employer receives enough responses from other candidates whose skills and experience are more closely suited to a specific position.
  • A well targeted inquiry reaches an organization with suitable positions but no current openings.

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Developing a Theme for your resume

The dual challenge of developing a resume is to present your credentials on paper in a manner that is both easy to scan and interesting to read. Prospective employers are busy, and your resume needs to make a strong impression quickly.

The first and most important step is to develop a theme. What message do you want to convey? Your depth of experience? Academic achievements? Technical expertise? Decide what it is you want to sell about yourself and only include information which relates to that theme.

Second, concentrate on the three components of your resume – content, format and finishing touches. Each of these areas is vital to projecting your resume's theme. Comprehensive tips related to each area follow below.

Third, do most of the writing on your head before you even approach the computer's keyboard. During your morning commute or your weekend jog or your trip to the grocery store, think about the information you will add or omit. Jot down pertinent phrases, discard irrelevant information and stick to your theme. This technique will save you countless hours of frustrating revisions once you begin typing.
 

The Content of your Resume

Your Resume should not read like a job description. It should not be a re-creation of your past history, but a brief, focused, dynamic marketing tool that conveys your key credentials for a future position. Stress your qualifications, skills, and achievements instead of your duties and responsibilities.

Make the information interesting to the reader by describing your experience in short statements. Although your resume should be written in the first person, do not use “I” when describing your work history. And do not start any sentence with “Responsibilities include.” It is a weak phrase that takes up space and prohibits the reader from getting right to your most important information. Instead, begin each sentence with an action verb/word. A list of action verbs/words can be found at the end in this section.

Utilize Narrative (paragraph style) sparingly. Instead, adopt a technical writing style- factual, clipped, to the point. Use short, simple words. Let the reader's eye glide from one important fact to another by omitting the articles “a,” “an,” and “the.” Try to avoid abbreviations because they detract from the overall professionalism of the resume. Some permissible abbreviations include names of states, college degrees, and “Inc.”

Proofread several times to ensure that your content makes sense and that there are no typographical errors. An effective method to use when proofreading for spelling errors is to start from the bottom of the page and read the sentences backwards. This method forces you to concentrate on each word separately, out of context, and lets you identify any spelling errors quickly.
 
 
 
Your resume should contain all the pertinent information needed to sell yourself effectively for the position you desire. No more, no less.

It is preferable to limit your resume to one page unless your qualifications include special areas such as certifications, publications, presentations, etc. It is also preferable to limit your information to the past 10 years, unless special circumstances warrant more. However, as you will see in examples throughout this book, even 30 years of experience can be condensed effectively onto one page with the correct format.

The trick to condensing your information onto one page is to omit job descriptions of similar positions, lower level positions, and irrelevant employment.
 
 
 
Probably not, because if you are like many candidates, you do not know exact title of the job you are pursuing. Therefore, the tendency is to write an Objective that is far too general. Avoid common phrases such as “challenging position” and “growth potential.” They take up crucial space in which you could describe your qualifications.
 
Challenge yourself to write a meaningful Objective in five words or less, naming a specific job or industry. If you can't do it, consider an “Alternative to an Objective” found in Chapter 3, or omit an Objective completely, stating your goals in your cover letter.
 
 
 
People read from the top down and from left to right, so begin with your most persuasive information. For example, do not use valuable space on the left for dates, usually the least important data on the resume, unless stressing the dates will enhance your candidacy.
 
Start by presenting the section in which demonstrates your strongest qualifications, whether it be Education, certification, Experience, or even Volunteer Activities. If your job title is more impressive than the company, list it first. Similarly, if your degree is more impressive than the college, list it first.
 
 
 
Rarely. Information such as age, height, weight, health, marital status, and hobbies usually has little relevance to your qualifications for the position. It might even work to your detriment by providing a reason for a prospective employer to exclude you from consideration. For example, citing membership in a controversial organization might reduce the number of prospective employers interested in hiring you because of their biases.
 
In some cases, however, certain personal information can promote your candidacy, so a Personal section would be appropriate. For example, if you are an older candidate, you might show vitality by citing sports and travel activities; a sales candidate might indicate unmarried status combined with a willingness to travel and/or relocate.
 
 
 
It is understood by most prospective employers that candidates want their search to remain confidential until they are ready to make the actual switch to a new company. However, if you want to alert prospective employers to your concern, head your resume with the phrase “Confidential Resume Of” Or withhold the name of your present employer from your resume. Instead, state “Fortune 500 manufacturing firm.”
 
 
 
Candidates seriously under consideration for a position will be required to furnish references to the prospective company. Therefore, it is not necessary to end your resume with a sentence about references except as a space-filler.
 
Never list the actual names, addresses, and telephone numbers of your reference on your resume, except for highly unusual circumstances, for example, if individuals providing you with references are very well known or the mention of references will compensate for gaps in employment .
 
Instead, keep reference information on a separate sheet of paper ready to be submitted if requested. Or, even better, obtain a written letter of recommendation from each reference, and then photocopy it and submit it as needed. This method greatly reduces the annoyance of phone calls made to your references who have been kind enough to lend their name to your candidacy.
 
 
 
Absolutely! In general, all information that detracts from your candidacy needs special treatment. For example, weak qualifications, such as a lack of a college degree should be de-emphasized by placing the Education section at the end of the resume. A section of Special Training, Coursework , or Affiliations may be substituted. Potentially damaging information, such as poor job performance or termination, should be omitted entirely.
 
Some types of information, such as political party, race, or disability have no relevance to your ability to perform in the business world, so should not be addressed on your resume. If however, you are applying for a position in the type of organization where such information would be a plus, then the data becomes a credential and you should definitely stress it.
 

Resume Format

There is no single correct resume format. People in the same field require different formats because their breadth of experience, length of employment, degree of education, accomplishments, and future goals all vary. It is likely that the same person at different career stages will need completely different formats for each stage.

How can you select an appropriate format? Developing a resume takes common sense. Because there is no single correct resume format, approach the task with a sense of creativity. Your credentials can be arranged in any manner that emphasizes your strengths, and is quickly scannable by the reader.
 
We urge you not to think in terms of “Chronological,” “Functional,” or “Targeted” formats. Doing so is time consuming, confusing, and limiting. Instead, browse through the resume samples in this book and select the formats that will consolidate your essential information and present it effectively. You might even create your own hybrid by using elements from several formats. The writing follows easily.
 
 
 
In considering formats, keep in mind that “less is more.” In other words, it is more effective to present a few easy-to-read highlights than to cram a lot of information onto the page. Valuable achievements lose their impact when they compete for space with too much other data.
 
Surrounding you most important data with empty space on the paper (“white” space) instead of other data is the most effective method to emphasize information. Other simple graphic techniques include highlighting in bold, italics, or capital letters; using bullets; and indenting.
 
 
 
An alternative resume format is a non-traditional method to present your professional history. It is used in special circumstances to make an impact, target a particular position, or when your resume is not an effective marketing tool for a certain position. It can take the form of a letter, biographical sketch, portfolio, photograph, press release, etc.
 
To achieve your objective and avoid gimmicks, develop an alternative resume with the upmost care and utilize it in very few situations. Examples of Alternative Resumes can be found at the end of this section.
 

Finishing touches

What are they? While finishing touches are added to your resume near the end of the creative process, they are the elements most likely to be noticed first by prospective employers. That is why you should consider them carefully.

Finishing touches enhance the personalization of your resume. They include computerized output or professional typeset and printing of your resume; using high quality bond paper (colored or white); choosing colored ink; selecting matching, printed letterhead and envelopes; using contemporary type styles; and inserting graphics, such as symbols, pictures, or logos.

What's the difference between the quality from my computer and that from a printing company? Very little. With either method you can achieve a professional look by incorporating a range of type styles and sizes; bold and italics highlighting capabilities; graphic elements, such as bullets, boxes, and thin horizontal lines ; and margin justification to eliminate a ragged edge to the right margin. Computer systems are so sophisticated and high quality now that the only reason to spend the money at a print shop is if you have no computer at your disposal.

An alternative, cost-effective solution is to rent computer and printer time at a Desktop Publishing (DTP) service bureau. They exist in virtually every town these days. Check your local Yellow Pages, and remember to bring along this book or make copy of the resume that you wish to use as your sample format.
 
 
 
Browse through the resumes posted in this section so that you can see the different kind of finishing touches that might be appropriate for you.
 

Action Verbs/Words

Begin every action statement of every blurb with an action word. Click here for a list that could be used to find the most accurate and powerful action word to briefly describe your achievements. Choose your action words with care.
 
 

Sell Your Skill and Experience-Always with the Reader in Mind

We all long to be understood. Yet we know in life that a message received is often very different from the message sent. As you craft every section of your resume, think about the receiver of your sales message so that your skills and experience-your unique story-can be easily and rapidly understood.
 
 
 
The only people who need a Goal Section on their resumes are those who are changing careers. If you are not changing careers, then give the goal a lot of thought because this (brief!) item must clearly state your intent to transaction from your past work experience to your desired work experience.

A goal statement need not exceed two sentences. Keep in mind: transferable skills are what matter, and those will be clear from your position descriptions/blurbs and other sections. Keep your goal statement brief. For example, “Transition to and establish career in X.” may serve as a suitable goal statement.

Avoid a common error: do not use “To” as the first word in a goal. Instead, begin every sentence on your resume, including your goal (if you need one), with a verb/action word.
 

Goal vs. Objective

Both “goal” and “objective” convey the same information, but the later takes longer to read. Goal conveys the needed information and respects the reader's time.
 

Executive Summary Section?

A summary at the top of a resume is often interpreted to mean, “My resume is kind of long and tedious. Here is the good stuff you really need to know about me, so you need not actually read the whole document.” Is this an admission you want to make? Properly written, your resume is a summary. If it needs summarizing, then it needs work.
 

Give Readers a Reason to Believe

Despite our best intentions, sometimes our wording is too vague to be taken seriously-and in the absence of clear evidence, vague claims are usually interpreted as empty claims.

Most of the resumes employers receive are loaded with vague claims. Avoid such claims and your resume will stand out from the stack. See examples below.

 
Able
Curious
Humble
Proactive
Active
Customer-oriented
Humorous
Productive
Adaptable
Daring
Imaginative
Professional
Adapt
Decisive
Independent
Proficient
Aggressive
Dedicated*
Industrious
Receptive
Alert*
Dependable
Innovative
Reliable
Amazing
Detail-minded
Instrumental
Resilient
Ambitious
Detail-oriented
Introspective
Resourceful
Amiable
Determined*
Introvert
Responsible
Analytical
Diligent
Judicious
Results-driven
Appealing
Diplomatic
Kind
Results-oriented
Articulate*
Disciplined*
Knowledgeable
Sassy
Assertive
Discreet
Level-headed
Savvy
Astute
Eager
Logical
Seasoned*
Attentive
Easy-going
Loving
Self-confident
Attractive
Effective
Loyal
Self-managing
Brilliant
Effervescent
Mature
Self-motivated
Bubbly
Efficient
Methodical
Self-reliant
Business-like
Energetic
Meticulous
Self-starter
Calm*
Enterprising
Modest
Sense of humor
Capable
Enthusiastic
Motivated*
Sensitive
Careful
Ethical
Multi-tasking
Sharp
Cautious
Excellent
Neat
Sincere
Charitable
Experienced*
Objective
Sophisticated
Charming
Extrovert
Obliging
Spectacular
Cheerful
Fabulous
Open-minded
Strong
Clean*
Fair
Optimistic
Suave
Clear-headed
Fantastic
Organized*
Successful
Clever
Firm*
Original
Supportive
Committed*
Flexible
Outgoing
Swell
Compassionate
Forceful
Patient*
Tactful
Competent
Frank
People person
Takes initiative
Competitive
Friendly
People-oriented
Talented
Confident
Generous
Perceptive
Team Player
Conscientious
Goal-oriented
Persevering
Tenacious
Conservative
Gregarious
Persistent
Vivacious
Consistent
Hands-on
Personable
Well-groomed
Cool-headed
Hard-working
Persuasive
Well-organized
Cooperative
Healthy
Pleasant
Wonderful
Courageous
Helpful
Poised
Zestful
Courteous
High-energy
Positive
Zippy
Creative
Honest
Practical
 

*Do not use as an adjective/descriptive word.

Why write such vague and unconvincing claims when specific action statements provide quick and powerful evidence of important skills? For example, compare “Excellent written communications skills” and “Wrote jargon-free User Guide for 11,000 users.” Do you see the crucial difference? The former is hollow self-puffery; the latter, credible evidence of a useful skill. See below for more examples.

As you write:

Avoid vague claims.

Use brief, specific examples to demonstrate – rather than merely claim-skills.

Vague Claims, Viewed by Readers as Hollow Self-Puffery
Specific Action Statements, Viewed by Readers as Evidence of Useful Skills
Experience working in fast-pace environment.
Registered 120+ third-shift emergency room patients/night
Excellent verbal skills.
Trained 30 new hires on customer service protocol.
Confident and poised
Developed and presented cost-reduction plan to board of directors.
Team player with cross-functional awareness.
Collaborated with clients, A/R, and Sales to increase speed of receivables and prevent interruption of service to clients.
Rare combination of superior interpersonal skills and in-depth technical skills understanding.
Translated complex changes into jargon-free written updates for nontechnical users in 4 countries.
Provided a broad-based flow of data.
Interpreted survey results to create 16 unique monthly reports for sales, Marketing, and Finance.
Dedicated hands-on management style.
Cut annual employee turnover rate 85% (from 40%/year to 6%/year) in 36 months.
Demonstrated success in analyzing client needs.
Created and implemented comprehensive needs assessment mechanism to help forecast demand for services and staffing.
Make well-thought-out decisions.
Created RFPs with clear requirements, evaluated complex results, and selected new suppliers.

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Cover Letters

The cover letter should be viewed as an important companion piece to the resume. Whether you are developing a cover letter to re-enter the job market, secure a promotion, or register with a recruiter, the cover letter should form a personal connection between you and the reader. Communicate information that will make your credentials stand out from all others. Try to leave a strong, positive impression in the reader's mind. Enthusiasm is essential.

Each cover letter needs to contain a brief summary of your qualifications and/or achievements and specific statements regarding your interest in that particular company/position and how you can uniquely contribute.

Never underestimate the power of a well-written, personal cover letter! It could very well influence whether a recruiter or department manager will read your resume.
 

Express Yourself Concisely and Logically

Paragraph One – Open with an introductory statement that grabs the reader and compels him or her to continue reading. Be upbeat, but no offensive.

Paragraph Two – Briefly summarize your pertinent background and refer the reader to the credentials on your resume that are relevant to your candidacy.

Paragraph Three – Indicate why you are interested in the position, company, product or service. Stress what you can contribute to the company.

Paragraph Four – Emphasize your desire for a personal meeting and your intention to follow up your letter with a phone call. Then, do it!
 

Do Your Homework on Each Company

Find background information through library sources such as Dun & Bradstreet directories, The Thomas Register, company's press releases in the internet or annual reports and newsletters; company public relations departments; and other company employees. This information will also better prepare you for your interview.
 

Do Not Include a Salary History

Never commit yourself in writing to a salary range because you may sell yourself too low or price yourself out of the job . Salary is best discussed after the first interview, in the context of a total benefits package.

Ignore the request for a salary history: instead develop a strong cover letter and resume that will motivate the prospective employer to invite you in for an interview. Probabilities are high that if you make a strong impression on the interviewer, the issue of salary will become less important to him or her. However, you should still keep in mind that companies may have set salaries and are non-negotiable for some of the positions.
 

Tell Why You Want the New Job

This is important information to include in your cover letter. However, do not make negative statements about your current company or boss. Instead, project an ambitious attitude. If you are looking for more challenge, money, growth, or management responsibility, say so. In the event you have been laid off due to company reorganization or relocation, say that also.
 

A Word of Caution About Letter Campaigns

Letter campaigns, or mass mailing, while tremendously efficient, usually have low impact and yield poor results. So, launching a letter campaign might make you feel as if you are busy doing something positive about securing a new job, but your time might be better spent in the library or the web researching particular companies, conducting informational interviews with knowledgeable professionals, contacting recruiters in your profession, or attending networking meetings to try to make personal contacts.
 

A New Idea-The Broadcaster Letter

With corporate mergers, buy-outs, relocations, and bankruptcies ever more prevalent, more and more employees are finding themselves out of a job through no fault of their own. Thus, the birth of new techniques to help laid-off employees find new, suitable positions. The broadcast letter is one such method. It's highly effective for you, the job hunter, and costs your former employer practically nothing.

In effect, the broadcast letter is a letter of recommendation written for you by the highest level executive possible in your company, and then sent by him or her to the top executives in carefully researched companies. It is far more effective than a cover letter written by you because it is an endorsement by a third party, one who is, hopefully, influential in the eyes of the reader.

The Broadcast letter should include information about you describing:

Length of Service

Scope of responsibilities

Major accomplishments

Value to the company

Explanation of your current employment status

Unconditional endorsement by the company
 
 
 
 
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